Ritual — Habits that stick

How it works

Three steps. No friction.

Ritual pairs beautiful physical tiles with a mobile app. Place a tile, tap it daily, and let consistency do the rest.

1 📍

Stick a tile

Place a small tile wherever the habit happens — the bathroom mirror, the fridge, the front door. Beautiful for adults, fun 3D icons for kids.

2 📱

Tap your phone

Walk up, tap, done. Your phone recognises the tile instantly. One second and the habit is logged.

3 🔥

Watch streaks grow

Streaks build momentum. Points stack up. The whole family sees progress in real time.

The science

Notifications are easy to swipe away. Tiles aren't.

Habit research shows that physical cues in specific locations are among the strongest drivers of automatic behaviour. Your brain connects "I'm here" with "I do this."

✓ The tile lives where the habit happens — no phone hunting, no app searching
✓ Location-based triggers build automatic routines faster than reminders
✓ The physical tap creates a micro-moment of commitment — you chose to do it
✓ After a few weeks, the spot itself becomes the reminder

🪥

💊

58%

higher success rate

People who linked habits to physical cues and locations had significantly higher success rates than those who relied on app reminders alone.

Based on research into environmental cues and habit formation — Lally et al. (2010), Gardner (2015), Keller et al. (2021)

Who it's for

Built for families. Works for anyone.

Whether you're building routines with kids or just trying to floss more consistently, Ritual adapts to how you live.

👨‍👩‍👧‍👦

Families

Everyone taps in. Kids earn points and redeem rewards (with parent approval). Shared habits like feeding the pet or packing lunches only need one tap. Family nudges keep everyone accountable without nagging.

Morning routines Homework Chores Screen-free time Pet care

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Individuals

No complexity, no family features in the way. Just your habits, your tiles, your streaks. A system that works because the trigger is already waiting for you where you need it.

Meditation Exercise Vitamins Journaling Reading

Simple pricing

Start with tiles. Subscribe when you're ready.

Grab a starter pack of tiles to get going. The app subscription unlocks streaks, insights, family features, and more. Your first month is free with any starter pack.

Individual

$5.50 / month

Billed annually at $66 AUD

or $8/month billed monthly

Unlimited habits & tiles
Streaks & insights
Points & rewards
First month free with starter pack

Family

$6.99 / month

Billed annually at $83.88 AUD · Up to 6 members

or $9.99/month billed monthly

Everything in Individual
Family dashboard & nudges
Kids mode with parent controls
Shared & individual habits
First month free with starter pack

That's just $1.75/month per person for a family of 4

Tile Starter Pack — from $35 AUD. Includes 10 tiles with adhesive backing. First month of any subscription included free.

Premium packs also available — beautifully crafted tile sets for the design-conscious. Additional tiles available separately.

Questions

Everything you need to know

New to Ritual? Here's what people usually ask.

Ritual tiles are small, beautifully designed physical markers that you place wherever a habit happens — your bathroom mirror, the fridge, a bedside table. For adults, they're premium and minimal. For kids, they're fun 3D icons. Each tile connects to a habit in the app. When you're done with the habit, you tap your phone to the tile and it logs instantly. No batteries, no charging, no Wi‑Fi needed — they work permanently and are completely reusable.

Most habit apps don't work long-term because a button on a screen is easy to ignore. Physical objects are different. Habit research shows that cues placed in specific locations are among the strongest drivers of automatic behaviour — your brain connects "I'm here" with "I do this." Ritual puts the trigger exactly where the habit happens, so after a few weeks the spot itself becomes the reminder. Studies show people who link habits to physical environmental cues have significantly higher success rates than those who rely on app reminders alone.

Unlock your phone, hold the back of it near the tile (close to where your camera is), and hold still for 1–2 seconds. On iPhone a small banner appears at the top — tap it. On Android a notification pops up — tap it. If it doesn't work first time, try shifting your phone slightly up or down — the reader position varies by model.

Everyone in the family gets their own profile. Habits can be individual (each person tracks their own — like homework or taking medication) or shared (one tap counts for everyone — like feeding the pet). Kids earn points and can redeem rewards, but a parent needs to approve and fulfil each reward. Family nudges keep everyone gently accountable without the nagging.

Every habit completion earns points — different habits can be worth different amounts. Adults can redeem rewards instantly. Kids create a request that a parent reviews and fulfils, so rewards stay connected to real life. Points never expire.

Tapped by accident? Just hold your finger on the completed habit card and it undoes the tap. Not near your tile and need to log a habit? You can complete it manually in the app — we make this slightly less convenient on purpose, because the physical tap is the whole point, but life happens.

Yes — tiles are completely reusable. Each tile connects to one habit at a time, but you can reassign it whenever you want. If a habit changes, the tile changes with it.

The tiles are completely passive — no batteries, no power source, no emissions of any kind. They only activate for the moment your phone is held next to them. They're safe to place anywhere in your home. We do recommend securing them to a surface and keeping them out of reach of very young children, as with any small object.

Willem, Christelle, and their two kids — the family behind Ritual

Our story

Built by a real family, for real families

Ritual started at our kitchen table. We're Willem and Christelle — a Melbourne couple with two kids, two full-time jobs, and a household that runs on good intentions but not always great follow-through.

We wanted a way to build better habits as a family — something the kids would actually enjoy, that didn't rely on nagging, and that made the chaos of daily life feel a little more manageable. We couldn't find it, so we built it.

Ritual is our attempt to keep track of the things that matter without taking the fun out of family life. We use it every day. We hope you will too.

📍 Melbourne, Australia

Habits that stick